About Us.
IMPORTANT INFORMATION:
As a property owner, the highest potential value of your home is often decided in the final, high-pressure 15 minutes of negotiation or bidding. This is not a time for guesswork; it is a moment of financial and psychological warfare where average negotiation fails.
The Simply Sold | @realty Difference
We know that in those valuable 15 minutes, we can—and will—get the best possible price for our clients.
The combined 75 years of experience possessed by George Bobb and Joe Borg means they have not only witnessed thousands of these moments, but they have expertly commanded them. They know how to translate intense pressure into superior profit through:
Mastering the Psychology
We read the subtle cues—the hesitation, the body language, the shifting focus—that reveal a bidder's true financial limit. This psychological edge allows us to push precisely when others would concede.
Controlling the Narrative
We prevent the buyer from stalling or introducing complexity. In that final window, we maintain the momentum and the narrative, ensuring the focus remains singularly on increasing your price.
Precision Timing
Knowing exactly when to hold the line, when to release new information, and when to deliver the final ultimatum is a skill honed over decades. We execute a proven, precise strategy that extracts the absolute maximum dollar for you.
When the stakes are highest, you need more than an agent—you need a master negotiator. That is the 75-year advantage you receive with Simply Sold @atrealty.

We Can Sell Anywhere!
Predominantly selling in Sydney South West
But we can sell anywhere
23 Kilmorey St, Busby | 9 Snowy Pl, Heckenberg |
46 Maxwell’s Ave, Ashcroft | 4 Nimbin Ave, Hoxton Park |
1 Mc Kell Ave, Casula | 10 Foster Cl, West Hoxton |
21 Bligh Ave, Lurnea | 1 Rose Gum Pl, Casula |
85 St Andrews Blvd, Casula | 5 Mora Cl, Prestons |
23 Graham Hill Rd, Casula | 120 Webster Rd, Lurnea |
6 Rosegum Pl, Casula | 8 Singleton Pl, Horningsea Park |
39 Dunbier Rd, Lurnea | 60 De Meyrick Ave, Casula |
8 Cedar Wattle Rd, Narellan Vale | 38 Marie St, Lurnea |
93 Wilson Rd, Hinchinbrook | 10 Yennora Rd, Prestons |
25 Lionel St, Ingleburn | 45 Merino St, Miller |
10 Thomas Laycock Pl, Bringelly | 45 Roberts Rd, Werombi |
48 Kelvin Park Dr, Bringelly | 8 Orient Rd, Greendale |
100 Fox Valley Rd, Denham Crt | 16 Kelvin Park Dr, Bringelly |
144 Fox Valley Rd, Denham | 5 Fox Valley Rd, Denham Crt |
47 Dwyer Rd, Bringelly | 118 Fox Valley Rd, Denham Crt |
115 King St, Rossmore | 330 Mayfarm Rd, Brownlow Hill |
23 Tenth Ave, Austral | 116 – 124 Boyd St, Austral |
135 Terry Rd, Theresa Park | 50 News Rd, Werombi |
11 Ingleburn Rd, Leppington | 485 Fifteenth Ave, Austral |
105 – 110 Gurner Ave, Austral | 42 Kelly St, Austral |
46 Kelly St, Austral | 44 Kelly St, Austral |
115 Dickson Rd, Leppington | 168 Fourteenth Ave, Austral |
90 Ninth Ave, Austral | 325 Sixth Ave, Austral |
100 George Rd, Leppington | 55 Thurns Rd, Razorback |
70 Seventeenth Ave, Austral | 65 Overett Ave, Kemps Creek |
145 Tenth Ave, Austral | 9 Upfield Ln, Catherine Field |
296 Deepfield Rd, Catherine Field | 95 Thirteenth Ave, Austral |
324 Catherine Field Rd, Catherine Field | 495 Wolstenholme Dr, Greendale |
67 Belmore Rd, Bringelly | 32 Dickson Rd, Leppington |
Listed above are just a few properties SOLD showcasing various suburbs by Borg Estate Agents. Please note: These properties mentioned may not be the most recent.